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KMID : 1023120130110061155
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Korean Journal of Aesthetic Society
2013 Volume.11 No. 6 p.1155 ~ p.1162
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A Study of the Relationship Between the Decision Factor of Physical Hair-style and the Imitation Level of a Trendy Hair-style
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Hong Seong-Hi
Dang Su-Min
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Abstract
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This article aims at introducing the need to the most impressive hair-style and offering research data of preparing the basis of customer satisfaction and a business strategy, as finding the way to decide her hair-style depending on her body type and the effect on it for adult female. The subject of study were 400 adult-females who are in Daegu-gyeongbuk, it was examined from the 1st of May to 30th of June, 2010 through the self-administered questionnaire. The results of study are as follows: There were the effect of the hair form on the decision of hair-style in the 5factors such as how much she concern herself about a trendy hair-style, how much frequency she follows a trendy hair-style generally, how much effect of a trendy hair-style there are in the decision of her own hair-style, how much she talks to others about a trendy hair-style and how much she will imitate a trendy hair-style in the future. When put together the results above, this article found that women select their own hair-style depending on their hair form, and there were a wide range in the decision level of a hair-style, considering their various hair form and they were into it as well. So it needs to offer the information for deciding a hair-style to learn a basic knowledge that needs to decide the most idealistic hair-style, and to offer a service including the cheap prices and the systematic hair management system considering women’s attributes.
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KEYWORD
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Hair-style, Women, Body type
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